PLANNED PARENTHOOD
Because of Planned Parenthood's association with abortion, it has struggled to find ground in Utah given the state's conservative background. We worked with MRM McCann to create a campaign for Planned Parenthood to remind the public that it is so much more than an abortion clinic. It's a women's health clinic.
NOTE: This campaign is from 2017-18, years before Kamala Harris’s presidential campaign. So we came up with “We’re not going back” long before she famously used it.
Creative Director - Jeff Paris
Art Director - Kyra Ott
Writer - Caroline Moreton